Lithuania – where tradition and modernity meet on the border of Central European civilization.

Lithuania, May 2024. Vilnius – where the tradition and modernity build the future hand in hand.

It’s been 2012 when Moreus Group conveyed its first Lithuanian market survey in the Heavy truck international transport in the frame of its program  #TransportKnowledgeAmbassador. Since then, on the territory of entire Europe we conveyed nearly 30 annual market surveys visiting the best représentante of local fleets. In Lithuania, Latvia and in Estonia we had a chance to convey already 4 editions of our field surveys based on the #face2faceinterviews with transport companies’ owners, truck drivers, transport associations and administration. 

When making the helicopter overview of Lithuanian’s transport market we confirm we had been the witness of the great transformation that took place in this sector. Yet second-generation of the owners and managers leading transport companies took lessons of all what transport companies went through during 3 past decennials since Lithuania joined EU.

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At MOREUS we stay at your potential disposal in representing your international business interests in this country as well as on the territory of other Baltics countries including Poland.

Source: GOOGLE

We at MOREUS convey European market studies in a number of Western and Eastern countries observing their professionalization, organic or rapid evolutions, technology changes and sociological changes of the manager’s profile. With a great admiration we assist especially Eastern markets giving our feedback and advisory if possible, when talking to sectorial people. This is where the international transport business started from the scratch in most of cases only 20 years ago. This is where the 1st generation of companies’ owners usually starting from the drivers’ position built their growth on continues experiences, sacrifices, losses, and successes.

When making the helicopter overview of Lithuanian’s transport market we may testimony that Lithuanian already second-generation owners and managers took lessons of all what transport companies went through during 3 past decennials since Lithuania joined EU. We were impressed by the strong professionalism, courage, bright vision and intellectual readiness to face unknown. For those who remember Lithuania from post sovietism times the city of Vilnius and its business areas will hardly be recognizable. The same concerns international approach of the young generation of managers with their optimists’ vision on their business future without necessity of leaving this country in the full development. 

It is not the same story which we observe and learn also with the great admiration when meeting their homologues from Western countries. In the West markets transport sector is fully developed, with its sometimes 100 years perspective, great richness of 3 generational businesses that developed to full and global logistics and transportation complex services already before growing EU of the new countries. There we can learn on the global strategy, future visions of mobility and potential visions of great fortunes that sometimes face problems with successions or pass to investors hands to continue global expansion that require huge capital investments.

MOREUS management and its international Collaborators stay objective having our mission precisely defined as growing and sharing the knowledge about the transport markets with their business model diversity, geographical specialization, richness of the human engagement, technology, and financial realities. Since 14 years already @MOREUS benchmark all European transport countries using the same methodology resulting #face2faceinterviews with sectorial professionals. We are neither in favor of any country, nor culture and companies’ origins. What we do instead we appreciate and promote the most impactful people and their best practices, the most professional leadership and management styles that lead to growth of the business and ecology efficiency, safety on the road and quality of drivers’ life for the benefit of the Society as a whole.

Moreus Vision

At @MOREUS we stay at your potential disposal in representing your international business interests in this country as well as on the territory of other Baltics countries including Poland.

Our 25 years international competence and business experience, double Eastern and Western origins guarantee deep cultural comprehension smooth international expansion, procurement, and complex commercial development of your business activities on the territory of France and Eastern Europe. Our specialization focusses on technology products, financial and advisory services in truck transport, automotive, solar solutions to truck transport, campers and caravans.

Grégoire GREGORY, Exec MBA, Automotive Engineer

MOREUS Group, HQ Aix-en-Provence gg@moreus.eu

By moreus

MOREUS Group – is European, independent/objective, Exploratory Market Researches Organization. Since 2012 MOREUS specializes in discovering and grasping socio-tech-economy changes in the international road transport sector. The Primary objective is discovering and understanding sources of innovation and translating them on a business decisions for a benefit of its clients: Automotive, Transport, Periphery financial sector. MOREUS Group offers its Clients from the Transport / Automotive and periphery Financial sector possibility of conveying tailor-made deepen exploratory market researches in the International Trucking Transport. This is what we have been doing on the territory of CEE region delivering an dded value to strategic decisions taken by our clients in their mid-long term strategies. Since MOREUS Group inception Grégoire GREGORY - its founder with international transport experts conducted on the territory of CEE 14 International, Annual Market researches for a benefit of CNR – one of leading Transport European Socio – Economic Observatory. Still being focused on observations on capturing innovative discoveries and translating them on business concepts - MOREUS Group conveyed numerous studies directly with all transport market stakeholders of the bottom top, and top bottom relations. Please contact us to define your needs in obtaining updated, reliable information from the field. That would be a pleasure for us to become your outsourced knowledge partner. Looking forward to hearing from you soon, Grégoire GREGORY MOREUS Group HQ France E: contact@moreus.eu

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